Professional Profile

PROFESSIONAL PROFILE

Curriculum Vitae

Partner (2012 – 2018)
Pera Bulvarı 

Launched in 2012, Pera Bulvarı is the market leading online destination for home décor in Turkey. Each day, Pera Bulvarı offers exceptional value on top-brand, vintage, and designer items. Pera Bulvarı is the only online brand in Turkey offering both home furnishings & gourmet food.

Key responsibilities:

• Recognize and identify new trends
• Supervise the sourcing and development of new products and product categories
• Ensure that all product is brand appropriate and meets financial requirements
• Lead merchandising, product development and creative teams
• Oversee all production of photography and creative content


Founding Partner (2011 – Present)
Jason B Graham | Design, Sourcing & Creative Services

We have had the great honor to work with some of Turkey’s most influential brands including Arçelik, Moova and Divan. Additionally, we have had the great pleasure of creating three retail concepts: redhorse|redhouse, perabulvari.com and Designed+Made in Turkey.

In addition to designing and developing products for the Turkish market, we export to the United States and Europe. Our collaborations include Soho House Hotels and One Kings Lane. We also are a full-service resource for professional photography and photographic services.

Key responsibilities:

• Sourcing, Product Development and Design
• Quality Assurance and Logistics
• Branding and Creative Services
• Photography, Styling and Post-Production Services
• Retouching and Photoshop


Founder and Managing Partner (2011 – Present)
redhorse|redhouse

Launched in 2011, the redhorse|redhouse collection was inspired by the warm breezes, the warm people and the casual charm of Turkey’s Aegean coast. With a store located in Alaçatı, Turkey, the collection and retail concept have been profiled in numerous publications including Elle Decor, All Dekor, and Turkish Airlines In-Flight Magazine. In addition, the store was featured on CNN Travel.

Key responsibilities:

• Sourcing, Product Development and Design
• Retail Concept Store
• Wholesale Collection


Director European Operations (2006 – 2011)
Williams-Sonoma Inc. | 3250 Van Ness Avenue, San Francisco, California 94109

Initially reporting directly to the CEO, researched the challenges and opportunities related to the establishment of Williams-Sonoma owned and operated offices in key markets throughout Europe.

In 2007, supported the establishment of sourcing offices in Istanbul, Florence, London, Lisbon, Porto and Paris. Based in Istanbul, led all offices and teams including Accounting, Human Resources, Merchandising, Sourcing, Supply Chain, Technology and Quality Assurance.

Key responsibilities:

• Build high-functioning teams and individuals by upholding the values of learning and achievement
• Set strategic direction and apply measurable goals at every level within the organization
• Establish and execute to a sustainable operating budget that reduces overall product cost
• Recognize and identify new trends with regular market reporting to company headquarters
• Supervise the sourcing and development of new products and product categories
• Ensure that all product meets aesthetic, financial and quality requirements
• Oversee all Supply Chain activity including purchase order issuance and on-time shipping
• Build strategic partnerships with key vendors in the region


Director Global Production (1996 – 2006)
Gap | One Harrison Street, San Francisco, California 94105

Gap is an American worldwide clothing and accessories retailer. Founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California.

Key responsibilities:

• Build high-functioning teams and individuals
• Serve as the key internal link between all internal and external stakeholders
• Manage global sourcing agent service providers
• Develop and execute sourcing strategies that drive growth and reduce cost
• Set strategic direction and apply measurable goals at every level within the division
• Supervise the sourcing and development of new products
• Ensure that all product meets aesthetic, financial and quality requirements
• Oversee all supply chain activity including purchase order issuance and on-time shipping
• Vendor identification and production allocation
• Cost negotiations and production management
• Build strategic partnerships with key vendors globally

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