Red Horse – Red House

Inspired by the charm of Alaçatı, Turkey, the redhorse|redhouse collection and concept store were designed by Jason B Graham. The collection has been featured in numerous publications including Elle Décor and Turkish Airlines.

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Red Horse – Red House
Jason B Graham
Founder and Managing Partner
(2011 – Present)

Inspired by the warm breezes, the warm people and the casual charm of Turkey’s Aegean coast, the redhorse|redhouse collection debuted in 2011. Local folklore even inspired the name. According to the legend, the one-time ruler of Alaçatı had a red horse. When riding the horse through town, villagers would refer to him as ‘Alaca Atlı’ or the Horseman. Over time, Alaca Atlı became Alaçatı.

I was inspired to design the Red Horse Collection during my first visit. I turned to my companion on warm starry night and said, “Someone should open a home furnishings store here.” The boutique was opened just one year later. Concurrently, the redhorse|redhouse wholesale collection premiered at Evteks Textile Fair.

Key responsibilities:

  • Sourcing, Product Development and Design
  • Retail Concept Store
  • Wholesale Collection




From artistic to entrepreneurial, I have been fortunate to work on a wide variety of projects. I take great pride in approaching every project with a high attention to detail and the promise to drive results. In addition to graphic and website design, creative services include branding, color palette creation, and concept direction.