Photography by Jason B Graham for The FAD.co. Gülsün & Ali Öner founded TheFAD.co with the simple idea that fractal art should be accessible and functional. Their mission was to download art from the gallery wall and make it tangible, wearable and portable. With these guiding principles, TheFAD.co collection includes men’s pocket squares as well as decorative pillows.The lively and colorful items are crafted in limited edition quantities using the highest quality materials and techniques. The beautiful designs are produced by using special fractal generating software. The digital patterns are then printed in high-resolution on pure silk. Ali meticulously checks and personally approves each item.