KLEENTECH

 

Kleentech is distributor of hygiene products and cleaners that utilize nanotechnology. The featured product sold is Nano Silver. Company channels include business-to-consumer as well as business-to-business. The project includes corporate identity, logo design and color palette creation.

 

FONT

 

Avenir Next | Medium Weight | Modified Letter E

 

Released in 1988, Avenir is a geometric sans-serif typeface designed by legendary type designer Adrian Frutiger, best known for his Univers and Frutiger designs. Although modeled after Futura (Avenir is the French word for future) and classified as a geometric sans, Avenir has some slightly humanist features that add warmth to the face, such as the tail on the t and the o that isn’t a perfect circle. Frutiger considered Avenir his finest work. Avenir is available in six weights – light, book, roman, medium, heavy and black – each with corresponding oblique styles.

 

COLOR PALETTE

 

 

LOGO VARIATIONS