Inspired by the charm of Alaçatı, Turkey, the redhorse|redhouse collection and concept store were designed by Jason B Graham. The collection has been featured in numerous publications including Elle Décor and Turkish Airlines.


Inspired by the warm breezes, the warm people and the casual charm of Turkey’s Aegean coast, the redhorse|redhouse collection debuted in 2011. Local folklore even inspired the name. According to the legend, the one-time ruler of Alaçatı had a red horse. When riding the horse through town, villagers would refer to him as ‘Alaca Atlı’ or the Horseman. Over time, Alaca Atlı became Alaçatı.

I was inspired to design the redhorse collection during my first visit. I turned to my companion on warm starry night and said, “Someone should open a home furnishings store here.”  The boutique was opened just one year later. Concurrently, the redhorse|redhouse wholesale collection premiered at Evteks Textile Fair.





Numerous publications have featured the collection. Notable articles have appeared in Elle Decor, All Decor and Turkish Airlines InFlight Magazine. Additionally, CNN Travel profiled the concept store. To the hospitable people of Alaçatı, the recognition is dedicated to you.





Alaçatı, Turkey is the inspiration behind the redhorse-redhouse collection. The quaint village, known for its old stone homes, cobblestone streets and iconic windmills, is also home to the concept store. The quaint, peaceful village comes to life in the summer months. The village buzzes with tourists escaping the heat of Istanbul and Izmir. Due to the reliable wind, Alaçatı has become one of the most important windsurfing centers in the world.





I partner with innovators, creators and brands of all sizes to create and curate beauty. I have collaborated with ambitious entrepreneurs, talented artisans and prestigious companies. In each collaboration, we have a shared a passion for authenticity, creativity and results.

“Coming together is a beginning, staying together is progress, and working together is success.”
– Henry Ford